Recently in the world of Photographers and Videographers there has been a huge shift away from Canon, who previously dominated the DSLR market largely owing it's success to the Canon 5D Mark 3 model.
Mirror-less cameras have taken off in a big way with Sony making big waves in the camera markets as well as Panasonic, Samsung and Fujifilm. Canon's latest releases have been lack luster and have made no where near the impact the 5D mark 3 did.
The Canon 7D mark 2 did impress a lot of Videographers and Cinematographers with new features including auto-focus whilst filming as well as silky smooth video and a huge lens variety. However the lack of 4K video options coupled with the inflated price of Canon's products in comparison to it's competitors has seen it not competing well in the video market.
This brings me onto my next point and why I will hang on to my Canon for at least another year. I have produced nearly all my work today with the help of my 5D and it's proved to be a real work horse.
Although when using the 5D you don't always feel like you are using a film camera, because you aren't. The 5D mark 3 focused a lot on developing it's film capabilities and did an amazing job but to me it still is primarily a Photographic camera that has the ability film, rather than a complete hybrid camera optimized for Photography and film.
I will admit the 5D has fallen behind in terms of film capabilities and for that reason I will invest in extra cameras to compete in the 4K market. However I can't see that another camera strongly defeats the 5D in terms of Photography. The images the camera can produce when shooting in raw are still amazing. Full frame photography on the 5D mark 3 produces some of the best images, and even though in some respects the 5D does feel like it's aging (bulky body, static inaccurate LCD screen) when you get your work into post editing it still feels as fresh as the day you bought it. Considering this camera is 4 years old it has done very well for it's self. If Canon can produce a camera that is full frame and rivals the Sony A7SR (4k video recording, incredible low light performance, behaves like a photographic and film camera) without the hefty Canon price tags it has a real chance of survival.